There are many classifications of handbags. Depending on the thickness of the classification, there may be hundreds of different handbag printing types, with different shapes and various types, and their functions, appearances and contents have their own merits. From the perspective of the packaging and printing industry, the types of handbag printing have been sorted out. Handbag printing is classified according to the following standards:
According to the different classification of materials
1. White cardboard handbag
The handbag made of white cardboard is one of the most high-end handbags. Its characteristics are: the strength of the white cardboard handbag is the highest among all handbags. This is determined by the physical properties of the white cardboard. This kind of handbag is used to hold high-end clothing or commodities. Exquisite paper quality Compared with the white board paper handbag, the white cardboard handbag has a more delicate touch. Therefore, the white cardboard handbag is particularly elegant. White cardboard has good printability, and designers can boldly apply various design techniques (including color concepts). The white cardboard tote bag is the most expensive one in the tote bag.
2. White paper bag
White board paper is also a common material for making handbags. Handbags made of whiteboard paper are stronger and can hold some goods with a certain weight. Designers often use whiteboard paper for clothing handbags, and their specifications are generally double or full-open handbags. Since the printability of whiteboard paper is general, it is more suitable for printing text, lines or color blocks. Whiteboard paper is stronger and can be uncoated. Therefore, the cost is relatively low and it is a relatively affordable handbag.
3. Coated paper tote bag
Choosing coated paper to make handbags is characterized by moderate fastness. Because the coated paper has high whiteness and gloss, and good printability, designers can boldly use various pictures and color blocks, and the advertising effect is good. After covering the surface of the coated paper with a light film or a matte film, it not only has the functions of moisture resistance and durability, but also looks more refined. Coated paper is one of the most popular materials for making handbags.
4. Kraft paper handbag
Handbags made of kraft paper are characterized by greater fastness and lowest cost, and are generally used to hold ordinary commodities. In addition to white kraft paper, kraft paper generally has a darker background. Therefore, it is more suitable for printing dark text and lines, and some contrasting color blocks can also be designed. Kraft paper handbags are generally not covered with film, which is the lowest cost handbag.
Classified by specific form:
Tote bag printing is divided into specific forms, which can be divided into advertising handbags, gift handbags, decorative handbags, knowledge handbags, commemorative handbags, simple handbags, trendy handbags, antique handbags Bags and so on. The following is a detailed description of the type of handbag printing.
1. Advertising handbag
Advertising handbags are designed through visual communication, focusing on the promotion and development of advertisements. Through graphic creativity, symbol recognition, text descriptions, and color stimulation, they can attract consumers' attention, thereby generating intimacy and promoting product sales. . Advertising handbags occupies a large part of the handbags and constitute the main body of the handbags.
This kind of handbag is often seen in various trade fairs and exhibitions. The handbag is printed with the name of the company, the logo of the company, the name of the main product, and some slogans, which invisibly promote the image of the company and the product. The role of this is equivalent to a mobile advertisement, and the flow range is very wide, which can not only meet the requirements of the installation, but also has a good advertising effect, so it is a popular form of advertising for manufacturers and economic and trade activities. The more unique the design of this kind of handbag, the more exquisitely made, the better the advertising effect. Advertising handbags can be divided into shopping handbags, promotional handbags, brand handbags, and VI design promotional handbags according to different target positioning.
2. Shopping bag
Shopping bag advertisements can use the limited area of the bag body to disseminate market information about companies or products and services to the world. When customers are walking through the streets with shopping bags printed with store advertisements, they are actually some exquisite handbags no less than making an excellent advertising sign, and the cost is relatively low.
Shopping tote bags are designed for supermarkets, shopping malls and other places. Supermarkets and shopping malls have designed special handbags for the convenience of consumers to shop, to transport the purchased items home, and to connect the feelings with consumers. This kind of handbag is mostly made of plastic material. Compared with other handbags, its structure and material are more solid and can hold more items, and its cost is cheaper. The visual elements on shopping bags are mainly composed of the specific publicity forms (standard status, mascots, special graphics, special images, etc.) of the shopping place, highlighting the image of supermarkets and shopping malls, and conveying the information of the shopping place.
3. Promotional handbag
Promotional handbags are mainly used in promotional activities as a means to promote goods and enterprises. In order to promote its image and promote product sales, companies often hold a series of activities. Print company brochures, product manuals, and products (a little gift) with handbags, and give them to guests or consumers, so that consumers can better understand the company's situation and product performance. Promotional tote bag is completely a kind of activity advertising board that can hold items. The visual design on its surface is centered around the purpose of promoting the content of prominent enterprises and products, so that consumers can quickly and happily accept the information they confessed during the event.
4. Brand handbag
In order to improve the quality of the products and create higher value, the merchants carry out branding of the products, and the brand handbags are used in this kind of shaping activities. Brand handbags are often used in specialty stores, which not only facilitate customers to carry goods but also play a promotional role. The materials of this kind of handbags are relatively high-end and match the quality of the goods.
5. VI design promotion handbag
VI is a strategy for visual design of corporate philosophy and spirit. VI often uses handbags as a form of visual transmission, that is, combining modern design concepts and corporate management theories as a whole to shape corporate personality and highlight corporate spirit. , So that consumers have a deep impression and recognition, in order to achieve the design of business objectives.
