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Fonts commonly used when designing packaging box

2021-01-13

As a professional packaging designer, you should abandon the doctrine of use and focus on incorporating more soulful elements into the packaging design to enrich the connotation of packaging design. As an important element of packaging design, fonts can be used reasonably to add color to packaging design. The application of commonly used fonts in packaging design will be explained below.

1. The application of regular script in packaging design

Regular script evolved from subordination. Its characteristics are that the fonts change from flat to square, the fonts are neat, and the strokes are horizontal and vertical, giving viewers a standard and clean feeling. In regular script, the characteristics of the stroke wave in the affiliation are removed. The fonts are more delicate and delicate, so they are usually used in product introductions and instructions of modern packaging design. Due to the characteristics of the text, they can bring structural rhythm and rigorous beauty to consumers.

2. Application of subordination in packaging design

Subordination is characterized by rigidity and flexibility. While ensuring the neatness of the text, there is no lack of liveliness and agility. It avoids the overly neat and solemn characteristics of the packaging as a whole. In some packaging designs, it can better highlight the key points while being soft. It is usually applied to the product name or use descriptive text of the packaging graphic design, which can bring it to The intimacy of consumers and at the same time give the product a sense of beauty.

3. Application in packaging design of running script

Running script is between regular script and cursive script, which includes the neatness of regular script and the ease of cursive script. When you write, you can move with the trend, so the font is more characteristic. The application in modern packaging design can highlight the design characteristics, and can also strengthen the connotation of the text on the packaging, so that the characters and shapes can be achieved. perfect combination.

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