A simple summary of the importance of product design: 1. Interpret information, let people know what they are buying 2. Have a unique or prominent shining point, so that the product can stand out from similar competitors 3. Product packaging as brand recognition Part of the brand may also assume part of the brand imagination. Disassemble it and talk about the first one in detail: the expression of basic information, this is easy to understand. It is to let consumers know what is going on with your product, what it does, and what consumer needs it can meet. This is not difficult, but sometimes from some perspectives, some beautiful product packaging that meets the aesthetic design requirements may not be excellent product packaging. Because the information is unclear, or it makes consumers mistakenly believe it is another product.
