Compared with the traditional
Moon Cake Gift Box, the box not only looks gorgeous on the surface, but also has a larger volume and heavier weight.
After the newly revised mandatory national standards for "Restricting Excessive Product Packaging Requirements for Food and Cosmetics" were released, the reporter recently visited some supermarkets in Beijing and noticed that there are still some "baby"
Gift Box moon cakes on the market. The phenomenon of "small cakes in big bags" is still relatively common, and many packages are worth more than moon cakes themselves.
In a shopping mall, there are a variety of moon cake packaging gift boxes. A variety of moon cake packaging gift boxes are placed in a shopping mall.
In addition to moon cakes, there is a lot of space in the box, and some gifts are attached, including cultural products such as dolls and cups.
Nowadays, on the e-commerce platform, reporters can randomly check many shops that specialize in moon cakes. A shopkeeper revealed to reporters that ordinary moon cakes worth tens of yuan were packed into refined gift boxes, which doubled and the price doubled.
There are many reasons for excessive packaging of goods. "For consumers, the outer packaging reflects the wishes of the gift-giver. As far as merchants are concerned, retail channels tend to be homogeneous. In order to meet the diverse needs of consumers, they need to work hard on specifications." China Food Industry Analysis Teacher Zhu Danpeng analyzed to reporters.
Open the outer packaging and "visit" consumers at will. "Although the gift box has only six moon cakes, it packs four layers.
In addition, the sales promotion staff at the door also enthusiastically introduced to reporters: "How good is it to buy packaging. Give someone a face. Now the two-layer three-layer packaging is selling very well, and the classic styles can be bought in more groups..." According to the promoters Finger, the reporter noticed that one of the three-layer moon cake gift boxes is a box of collection moon cakes of a certain brand today.
"Some products are added with exquisite packaging boxes with mm heads, and there is a huge profit margin. This is also caused by market demand." Zhu Danpeng said in the conversation.
Expert: The attributes of moon cake gifts remain unchanged, and it is difficult to prevent too much packaging.
To a large extent, the main gift consumption function of moon cakes is also an important reason why excessive packaging of moon cakes is still prohibited.
