1. Product reproduction: The so-called product in the present is a product that enables consumers to directly understand the contents of the packaging box in order to produce visual impact and desired effects. Usually, concrete graphics or real photographic graphics, such as the headset packaging box, are used to reflect the headset. The texture of the headset is often printed on the product packaging box to give consumers a visual experience, thereby generating a desire to buy.
2. The association of the product, "touching the scene and generating emotion" is that things evoke similar life experience and thoughts and feelings. It uses feelings as the traction, and this thing moves to another thing, from the appearance of one thing to the appearance of another thing, under normal circumstances , Mainly from the appearance characteristics of the product, the effect characteristics of the product after use in the printing factory, the static and use state of the product, the composition of the product and the composition of the box, the source of the product, the story and history of the product, the characteristics of the place of production and national customs Design packaging graphics in other aspects to describe the connotation of the product, so that people can think of the contents of the packaging box after seeing the graphics.
3. The charm of the product. The excellent packaging box design is likable and praiseworthy, and people can't help but want to buy it. The uncontrollable factor is the effect and charm emitted by the packaging. The role of charm is to suggest, although It does not convey ideas directly or specifically, but the suggestive function is powerful, sometimes exceeding the concrete expression. For example, in the coffee packaging design, a steaming packaging graphic is used to symbolize the strong quality of the coffee fragrant moon cake box , It also symbolizes that young men and women are indispensable beverages in dating and dating to attract consumers.
