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Classification of handbags

April 14, 2021

Tote bag printing is divided into specific forms, which can be divided into advertising handbags, gift handbags, decorative handbags, knowledge handbags, commemorative handbags, simple handbags, trendy handbags, antique handbags Bags and so on. The following is a detailed description of the type of handbag printing.

1. Advertising handbag

Advertising handbags are designed through visual communication, focusing on the promotion and development of advertisements. Through graphic creativity, symbol recognition, text descriptions, and color stimulation, they can attract consumers' attention, thereby generating intimacy and promoting product sales. . Advertising handbags occupies a large part of the handbags and constitute the main body of the handbags.

This kind of handbag is often seen in various trade fairs and exhibitions. The handbag is printed with the name of the company, the logo of the company, the name of the main product, and some slogans, which invisibly promote the image of the company and the product. The role of this is equivalent to a mobile advertisement, and the flow range is very wide, which can not only meet the requirements of the installation, but also has a good advertising effect, so it is a popular form of advertising for manufacturers and economic and trade activities. The more unique the design of this kind of handbag, the more exquisitely made, the better the advertising effect. Advertising handbags can be divided into shopping handbags, promotional handbags, brand handbags, and VI design promotional handbags according to different target positioning.


1. Shopping bag

Shopping bag advertisements can use the limited area of the bag body to disseminate market information about companies or products and services to the world. When customers are walking through the streets with shopping bags printed with store advertisements, they are actually some exquisite handbags no less than making an excellent advertising sign, and the cost is relatively low.

Shopping tote bags are designed for supermarkets, shopping malls and other places. Supermarkets and shopping malls have designed special handbags for the convenience of consumers to shop, to transport the purchased items home, and to connect the feelings with consumers. This kind of handbag is mostly made of plastic material. Compared with other handbags, its structure and material are more solid and can hold more items, and its cost is cheaper. The visual elements on shopping bags are mainly composed of specific publicity forms (standard status, mascots, special graphics, special images, etc.) of the shopping place, highlighting the image of supermarkets and shopping malls, and conveying the information of the shopping place.

2. Promotional handbag

Promotional handbags are mainly used in promotional activities as a means to promote goods and enterprises. In order to promote its image and promote product sales, companies often hold a series of activities. Print company brochures, product manuals, and products (a little gift) with handbags, and give them to guests or consumers, so that consumers can better understand the company's situation and product performance. Promotional tote bag is completely a kind of activity advertising board that can hold items. The visual design on its surface is centered around the purpose of promoting the content of prominent enterprises and products, so that consumers can quickly and happily accept the information they confessed during the event.

3. Brand handbag

In order to improve the quality of the products and create higher value, the merchants brand the products, and the brand handbags are used in this kind of shaping activities. Brand handbags are often used in specialty stores, which not only facilitate customers to carry goods but also play a promotional role. The materials of this kind of handbags are relatively high-end and match the quality of the goods.
 Tote bag

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